It was about this time last year that I stumbled across this site about Sau Paulo and how the governor there is cleaning up the city and has taken drastic measures to do so.  He has removed all advertising from the city which as you can see from yourself in this link has had a dramatic effect of the feel to the city, I can only imagine how it must feel.

http://weburbanist.com/2010/03/06/clean-city-sao-paulo-scrubbed-of-outdoor-ads/

I have been interested ever since in the link between advertis...
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http://popupcity.net/2009/06/sao-paulo-clean-city/

Checked out this website today whilst looking at rooftop signs and billboards..  Really good site many posts relating to the work I am currently thinking about.  This post is really interesting in how it shows us the results of Sao Paulo's decision to stop all street advertising.  The before and after pictures really do show how the city came back to life once the signs were removed.  Old buildings reappeared and streets came back to life quit...
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